AIR MILES is Canada's most recognized loyalty program. AIR MILES collectors get Miles at more than 300 leading Canadian, global and online brands, and at thousands of retail and service locations across Canada. It is the only loyalty program of its kind to give collectors the flexibility and choice to use Miles on aspirational rewards such as merchandise, travel, events or attractions, or, instantly, in-store or online through AIR MILES Cash at participating partner locations.

BrandLoyalty is a leading global provider of campaign-based loyalty solutions for grocers and other high-frequency retailers. BrandLoyalty changes shopper behavior on a mass scale – both emotionally and transactionally - through its innovative and digitally-enhanced loyalty solutions. With over 25 years of loyalty experience, BrandLoyalty fully supports the retailer’s journey, from strategy to solution and execution. After defining the retailer's objectives and campaign KPIs, BrandLoyalty designs the ideal solution including mechanic, reward, and campaign. To bring value to shoppers globally, BrandLoyalty collaborates with some of the world’s well-known brands, such as Disney, Zwilling, and vivo | Villeroy & Boch. Inspired by its purpose ‘Next generation happiness’, BrandLoyalty’s goal is to maximize the impact for its clients and minimize the impact on our planet – making people happy and business better.