AIR MILES is Canada's most recognized loyalty program with nearly 11 million active collector accounts, representing approximately two-thirds of all Canadian households. AIR MILES collectors get Miles at more than 300 leading Canadian, global and online brands, and at thousands of retail and service locations across Canada. It is the only loyalty program of its kind to give collectors the flexibility and choice to use Miles on aspirational rewards such as merchandise, travel, events or attractions, or, instantly, in-store or online through AIR MILES Cash at participating partner locations.

BrandLoyalty is a worldwide leader in campaign-based loyalty solutions that positively impact consumer behavior on a mass scale. We pride ourselves on being a business with purpose by connecting high-frequency retailers, supplier partners and consumers to create sustainable solutions for today’s challenges. We design, implement, conduct and evaluate innovative, digitally-enhanced, tailor-made loyalty campaigns. At BrandLoyalty, we aim to let all shoppers feel emotionally connected when they shop at our clients, by designing campaigns with the right mechanics and rewards that instantly change shopping behavior and engender loyalty. The rewards we offer come from top brands with high creative standards such as Disney, Zwilling, and vivo | Villeroy & Boch.